Cannes Creative Effectiveness Awards 2012

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Cannes Lions 2012

Rewarding the direct correlation between creativity and business results

Watch Warc's video round-up, with Lucy Jameson (Grey) and Tim Broadbent (O&M)

Read Warc's analysis of the 2012 awards, including trends in objectives, budgets and channels, and what separated the winners and shortlist from the other entrants.

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GRAND PRIX

The Cannes Creative Effectiveness Awards Grand Prix was presented to the Unilever deodorant, Axe / Lynx.

Axe Lynx Excite

BBH London reversed a downward sales trend with the global campaign that claimed the Excite fragrance was so attractive, it would seduce even the most virtuous of women.


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WINNERS

Initiative Vermisste Kinder: Germany's biggest search for missing children

McDonald's

SHORTLIST

American Express: Small Business Saturday

Hippo Baked Munchies: Plan-T

Hippo Baked Munchies

Domino's: Show Us Your Pizza

Old Spice Body Wash: Responds

Axe: Premature Perspiration

IBM: Watson

Colombian Ministry Of Defence: Operation Christmas











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