North American Effies 2011

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Cannes Lions 2011

Rewarding the direct correlation between creativity and business results

Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

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GRAND PRIX

The top prize at the Cannes Creative Effectiveness Awards went to the Pepsico brand, Walkers, for the UK-based campaign Sandwich.

Walkers Sandwich

WINNERS

McDonald's: There's a McDonald's for everyone

McDonald's

Old Spice: The man your man could smell like

Gillette: Women Against Lazy Stubble

TVNZ: The Pacific

Snickers: You're not you when you're hungry


SHORTLIST

Apple Macintosh: Mac vs. PC

Mac vs PC

Axe: Cleans your balls

Heineken: Are you still with us?

Monopoly: City Streets (not published)

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