The Warc Prize for Innovation 2012

Home > Case Studies > Awards > The Warc Prize for Innovation 2012

The Warc Prize for Innovation 2012

Rewarding the demonstration of innovation in communications with a $10,000 prize and publication on, the industry’s leading global source of rigorous, evidence-based case studies.

browse all


warc prize winner Rom

Rom, the Kandia Dulce-owned chocolate bar, is the winner of the $10,000 Warc Prize for Innovation.

The risk-taking campaign from BV McCann Erickson stirred up patriotic sentiment by claiming that the Romanian brand was being relaunched as "American Rom".

The runner-up prize went to FARC Operation Christmas.

Read the full press release


warc prize shortlist

The other four campaigns shortlisted for the Warc Prize for Innovation were:

Polident: Kilauan Emas
Promote Iceland: Inspired by Iceland
Febreze: Breathe Happy
Dettol: Messaging interrupts, utility delights

Browse the original longlist

Browse all of the entrants

By continuing to use the site, you agree to the use of cookies. You can change this and find out more here