Australian Effies 2012

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Australian Effies 2012

The Effies recognises ideas that work. In Australia, the Effie Awards are backed by the Communications Council and Australian Association of National Advertisers.

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GRAND EFFIE

Road Safety Western Australia
Enjoy the ride

road safety

The campaign from 303Lowe put a positive spin on the serious issue of speeding by suggesting that the way Australians drive is symptomatic of the high speed way people live.

This resulted in the lowest road toll attributable to speeding in a decade.


GOLD

Art Series Hotels
Steal Banksy

Art Series

St Vincent de Paul Society
Vinnies Signed Finds

Commonwealth Bank
Investorville

RaboDirect
Encouraging Australians to steal back their dreams











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