Australian marketing, consumers & brands



Case Studies on Warc, Warc 100, 2014

SEEK volunteer, a charity, publicised its website with this campaign, which encouraged companies to "volunteer" media space to promote volunteering.

Case Studies on Warc, Warc 100, 2014

With this campaign, the Australian army challenged medical students to diagnose real-life injuries and ailments displayed on posters and billboards that linked to an augmented reality app.

Warc News, 13 August 2014
SYDNEY: Even as the circulation figures of Australian newspapers and magazines continue to fall, average readership figures are on the rise as people increasingly share their copies, publishers have claimed. Data from Enhanced Media Metrics Australia (EMMA), an industry funded body, analysed by Mumbrella, show the number of readers per copy increasing for the majority of titles – only four of.

Warc News, 11 August 2014
SYDNEY: Just over half (52%) of the time Australians spend with digital screens is on mobile and their app usage is dominated by social and gaming activities, according to a new study from the Interactive Advertising Bureau (IAB) Australia. Its Mobile Audience Panel Pilot study, conducted in partnership with research firm Nielsen and based on 1,500 survey participants, found Australians spe.

Warc News, 05 August 2014
SYDNEY: In a sign of the extent to which Australia has embraced online media, the internet is already close to parity with TV as the nation's preferred source of entertainment, a new report has shown.The latest Deloitte Media Consumer Survey 2014 fou.

Warc News, 04 August 2014
SYDNEY: Google is Australia's most influential brand, followed by Microsoft and Facebook, although four domestic brands also feature in the country's top ten, a recent survey has revealed.Research firm Ipsos Marketing Australia polled 1,000 adults ab.

Warc News, 28 July 2014
SYDNEY/AUCKLAND: Consumer confidence in Australia fell to a record low in Q2 2014 while sentiment remained stable in New Zealand, a regional breakdown of Nielsen's latest global consumer confidence index has shown.With a score of 100 used to signal o.

Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report explores some of the issues around content marketing and explains how brands can use different publishing models, distribution and targeting to generate engagement.

Andrea Sophocleous, Event Reports, Mumbrella360, June 2014

This event report describes how three Australian brands - ANZ, the bank, CPA Australia, the professional body, and Woolworths, the supermarket chain - have used content marketing to reach and engage audiences.




How NPD led to pillows with a best before date


Australian Effies 2013

All the winners from Australia's top effectiveness prize


Social media crises

Lessons from Australia on managing social storms


Dumb Ways To Die

How a funny song improved Melbourne's train safety

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