Admap March 2011

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Admap: March 2011

Personalised Targeting
Targeting through digital media is the most controversial topic in marketing but privacy issues aside, there are valuable benefits to both brands and consumer. Watch a video preview of Colin Grimshaw, Admap's editor, discussing the issue.



MYTHBUSTER

Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them… like the idea that we should worry about 'alienation'.


BEST PRACTICE

Best PracticeGlobal research

Merry Baskin advises on conducting effective research across multiple markets



REGULARS

Lowdown
Google Goggles

Books that influenced me
From Pietro Leone, CEO, G2 EMEA

Speed Read
"Sticky Marketing" by Grant Leboff


ADSTATS

AdstatsMobile advertising

Charting mobile ad spend's spectacular growth, which has been led by Japan


OPINION

Colin Grimshaw
Algorithms are sexy

John Woodward
Why you should 'like' Starbucks

Joe Mandese
Behavioural angst

Molly Flatt
Inside out

The Feldwick Factor
How effective are discounted beer promotions?


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


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